Addital

2023
CATEGORY
Logo design
PROGRAM
Figma
TEAM
Nathalie Nilsson, Esmeralda Sejdovic, Ebba Pettersson
ABOUT

Our teacher assigned this project to a few classmates and me after being contacted by a start-up called Addital. The start-up needed a logo, deck, and landing page for their 3D printing company. Despite the tight timeline and the additional workload, we successfully completed the assignment. I felt a sense of accomplishment when the client chose one of my design proposals for the logo, which added to the overall success of the project. I do not take credit for the development of the website or deck.

Problem
The assignment with Addital involved creating a logo, deck, and landing page for their 3D printing company. Our task was to design and deliver these visual assets within a specified timeframe.
Process

Throughout the process, we had several meetings with our client to ensure our design remained in line with their vision. Drawing from our previous experience with clients, we were able to decipher their preferences and incorporate them into our designs. We opted for a bold brand identity, using vibrant colors and gradients. To maintain a cohesive look, I created simple yet impactful logos that complemented the chosen color palette.

Given the tight deadline, we worked simultaneously on developing the logos, website, and deck. While we didn't have much time for iterations, we presented the client with various options to provide clear guidance. In the end only logo and deck was included which is the cause to website being a bit under developed and only desktop size. Ultimately, the client selected a logo design they were satisfied with, and we prepared it for delivery.

Key insights
A key insight I gained from this experience was the importance of effective teamwork. However, looking back, I believe we could have benefited from spending more time aligning ourselves to a shared vision, as we interpreted our client's desires differently. Despite this challenge, we managed to make it work in the end. This project served as a valuable lesson in handling real-life time pressure situations.